With more people using their smartphones and tablets to browse the internet, now more than ever you need to create a website that is responsive on multiple devices. How many are using mobile devices? A recent Pew Study found that 45% of all Americans over the age of 18 owns a smart phone and 31% owns a tablet. Check your own web traffic in Google Analytics and see how may visitors are doing to your website through mobile devices. If your website doesn’t look good on a mobile device, how many sales are you losing?
So What Is Responsive Design?
A responsive design like Build the Store is a website that will automatically adjust its size to fit the size of the screen. These website looks great on mobile devices, smart phones and everything in between.
Search Engines Prefers Responsive
Google is now taking into consideration weather or not a web site is responsive in their page rankings. And if Google is doing this, it isn’t too far that other search engines such as Bing and Yahoo will follow. Since only one site has to be indexed instead of one for a desktop and another for mobile, only one set of URLs will need to be accessed for your content. Since you are not duplicating content with both sites, this helps in your overall page rankings. Those Google bots now has a lot less work to do to find your content and to index your page.
Reduce Your Bounce Rate
People leave your site for a number of reasons. The biggest on is they didn’t find what they are looking for. But do you know what is the second biggest reason for leaving? Poor navigation. And if you are trying to view a desktop website layout through a cell phone, do you think the site would be easy to navigate? Most of the time, a potential customer will get frustrated and leave before completing any purchases. Having a responsive design will reduce your bounce rate.
Better User Experience
Since the content and layout on a responsive design is more flexible can automatically change to fit the size of the screen on the device, it provides your customers with the best possible user experience regardless what devices they are using. A website that works well on different devices has better than those built for a specific device and screen size