How to Write S.E.X.Y. Content (Part 2)
In the crowded bar, your eyes meet, you smile at each other and he starts to walk towards you. You caught his attention, but that is only the first step. Now it is time to make a strong first impression. He is not just looking for another pretty website but he is also looking for substance. Do you have what it takes?
Write content with your ideal customers in mind: The main goal of your content writing is not to write but to attract customers. Just like a crowded bar, you are vying for attention and to stand out. But you don’t want to attract everyone, just the people who are looking for a website just like yours. Your ideal customers are people who would benefit from the product you sell or the service that you provide. When you write your content, you want to be creating information that will specifically benefit them. In order to do that you need to consider:
- Who are your Ideal customers?
- What brought them to your site?
- What are some of the FAQ’s will they have?
- What are they looking for?
Be Helpful, Informative and Entertaining: Can you be the “Smart Friend” with all the tricks and tools of the trade and do in an entertaining way to get people to keep coming back? The answer should be Yes!! This can include funny pictures, unique infographics, or even a short video. Find ways to get people to like what you are not just saying but what you are doing.
Always include a call to action: People want to know what is important, they love directions. GIVE IT TO THEM! If you want the visitor’s to your website to take a specific action, don’t hope or assume they’ll figure it out on their own–TELL THEM.
Remember the 2%: Not only do you need good content but you also need good back links. Back links are very important to any blog or website. Remember to not have so many links that your site looks spammy and to turn people off. For a 400 word posting, you should have between 8 -20 Back links. (No loess than 2% but no more than 5%). Take a look at your competition and what other people are doing to get some great ideas and suggestions.
Measure, Measure, Measure: Make sure that you are using tools such as Google Analytics to measure the success of your website. There are some other great tools that will help you measure your content marketing success. Some of the most popular social media networks such as Facebook’s Page Insights, Twitter Analytics and Linkedin have some great measurement tools.
Next week, How to Increase Your Engagement.