Google Analytics and Social Media

With 73% of adults in the United States that uses some form of social media, online companies have begun to to see the importance of social media as a marketing tool. As more and more firms set up their company pages, it is not enough to simply have a social media presence; instead, these profiles must be maintained and monitored on a regular basis. This in itself has become a subject of much discussion, with many highlighting the difficulties of measuring the success of this approach. One way around the problem is through the use of Google Analytics. As one of the most treasured applications throughout the online marketing world, Google Analytics provides helpful statistics that can also be used for social media platforms.


Google Analytics and Social Media

Google Analytics is one of the most obvious, but also most useful, ways  that can help drive forward your campaign is through traffic data. Through the Social Sources page it is possible to see quickly and clearly how many visitors are being driven towards your site from which networks. Based on this information, you can then make decisions on which sites to focus your efforts on, and which to abandon.

You can also discover which of your individual pages are best promoted by which network. For example, Facebook may be particularly effective for bringing visitors to your product pages, while Twitter may be more beneficial for directing traffic to your home page. These facts will help you decide which links to include within which platform, making your social media marketing campaign more effective as well as saving you time in the long run.

The conversions report is another key area of Google analytics that should not be overlooked. This allows you to actually establish if your social media campaign is achieving the goals it was set up to reach. To get the best results here, it is best to set up a set of aims as early on as possible. These aims do not have to be sales or leads, but can be smaller or more customized achievements, such as filling out a form, or subscribing to a newsletter. This is ultimately the most effective way to see how your strategy is working and make alterations as and when needed.

Using Google Analytics is a vital step in moving away from more basic and superficial ways of gauging social media success, such as your number of likes and followers, towards a much more relevant way of assessing its worth, and should be considered by anyone setting up a digital marketing campaign.

Here at, our number one goal is to make you successful. Build the Store’s fully hosted SaaS is designed to help you build, manage, and grow a successful online store. Build the Store offers a feature-rich, eCommerce platform that provides you complete flexibility over the functionality of your online site at a great price. With search engine optimization and advanced inventory management, Build the Store give you the ability to provide a superior shopping experience for your customers. Build the Store is designed as an easy to use, customizable website to meet your needs and budget. We take the hassle out of running an online store, so you can focus on what you do best: marketing and selling!

Tagged with: , , , , , , ,
Posted in Marketing
11 comments on “Google Analytics and Social Media
  1. […] With 73% of adults in the United States that uses some form of social media, online companies have … […]


  2. […] recently published a popular article on the importance in using Google Analytics to gauge their social media success instead of looking at the number of likes and shares that is seen on a Facebook […]


  3. […] but make purchases based on products that they first notice.  This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer […]


  4. […] Google Analytics and Social Media by […]


  5. […] one of the best ways in order to get potential customers to interact with your posting on a blog or social media. Ask for their experience and opinions on specific topis and they will share it with you. Focus on […]


  6. […] Google Analytics and Social Media by […]


  7. […] Google Analytics and Social Media by […]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: