Do you know what is more important in driving more traffic to your site? Is it social media, Google Adwords or creating your own blog, Here are some interesting facts. In a recent article from Brightedge, organic search accounts for 40% of all online revenue and 51% of all traffic on both B2B and B2C websites. Not a huge surprise there, right. Here is the shocker, paid search counts for 10% of all traffic and social media only counts for 5%. The fact still remains that consumers feel more confident with organic listings as they represent companies that have been in business for a while and have a good reputation. For many they feel that it is a credible endorsement by Google and other search engines.
“With the help of All non-organic search channels combined — paid search, social, display, email and referred — don’t stack up to the impact that organic search alone commands across all industries.”
Organic search may drive the majority of the traffic, however, you need to pay attention to your paid search as well. According to the article, “When examining the ratio of traffic to revenue, it is clear that the paid search generates revenue and carries more of its weight in delivering websites results.” It isn’t all about the traffic, we want to see the money too. Even though content will help increase your organic search results and will drive traffic to your site, paid search still continues to drive the revenue. So combining the organic and paid search will not only help increase website traffic but will also give you a bigger return on investment.