What Drives the Most Traffic: Paid Search, Social or Content?

Do you know what is more important in driving more traffic to your site? Is it social media,  Google Adwords or creating your own blog,   Here are some interesting facts.  In a recent article from Brightedge, organic search accounts for 40% of all online revenue and 51% of all traffic on both B2B and B2C websites. Not a huge surprise there, right.  Here is the shocker, paid search counts for 10% of all traffic and social media only counts for 5%.   The fact still  remains that consumers feel more confident with organic listings as they represent companies that have been in business for a while and have a good reputation.  For many they feel that it is a credible endorsement by Google and other search engines.



“With the help of All non-organic search channels combined — paid search, social, display, email and referred — don’t stack up to the impact that organic search alone commands across all industries.”



Organic search may drive the majority of the traffic, however,  you need to pay attention to your paid search as well.  According to the article, “When examining the ratio of traffic to revenue, it is clear that the paid search generates revenue and carries more of its weight in delivering websites results.” It isn’t all about the traffic,  we want to see the money too.  Even though content will help increase your organic search results and will drive traffic to your site, paid search still continues to drive the revenue.  So combining the organic and paid search will not only help increase website traffic but will also give you a bigger return on investment.


Here at BuildtheStore.com, our number one goal is to make you successful. Build the Store’s fully hosted SaaS is designed to help you build, manage, and grow a successful online store. Build the Store offers a feature-rich, eCommerce platform that provides you complete flexibility over the functionality of your online site at a great price. With search engine optimization and advanced inventory management, Build the Store give you the ability to provide a superior shopping experience for your customers. Build the Store is designed as an easy to use, customizable website to meet your needs and budget. We take the hassle out of running an online store, so you can focus on what you do best: marketing and selling!

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Posted in Content Writing
2 comments on “What Drives the Most Traffic: Paid Search, Social or Content?
  1. […] the most obvious, but also most useful, ways  that can help drive forward your campaign is through traffic data. Through the Social Sources page it is possible to see quickly and clearly how many visitors […]


  2. […] responsive in their page rankings.  And if Google is doing this, it isn’t too far that other search engines such as Bing and Yahoo will follow.   Since only one site has to be indexed instead of one for a […]


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