By Ariana Rodriguez
LAS VEGAS – Another fall edition of theInternational Lingerie Show wrapped today with participating vendors and buyers filling orders to gear up for the upcoming holiday season.
Alongside a range of new lingerie and loungewear styles, Coquette debuted a new promo video that displayed the behind thescenes action at its latest collection catalog shoot. According to Coquette’s director of marketing Erin Sue, the video is intended for retailers to show in their stores and shows a new marketing initiative for the brand, editorializing its latest offerings. As far as thebrand’s lingerie pieces are concerned, Coquette aimed to cater to new, expanded audiences.
“We have a lot more new plus-size offerings,” Sue said. “Our designers also aimed for more transitional styles and items that are more wearable.”
Frank Alde from Minnalife showed off a yet-to-be-released sample of its K-Goal smart kegel exerciser that tracks the increasing strength of a woman’s pelvic floor. With an avalanche of mainstream publicity following the announcement of K-Goal’s Kickstarter campaign, Alde also had a clip of late-night comedian Seth Meyers discussing the K-Goal on network TV. “It’s in production right now,” Alde said. “The first batch will go to those that contributed to the Kickstarter campaign and it will officially launch Jan. 1.”
On the show floor, Honey’s Place revealed new features for its Build the Store program. Buildthe Store reported that it has rolled out ship-to-store, Remarketing Report (cart tracker), home party sign ups, and improved SEO options, as part of its website revamp. On the evening of day one of the International Lingerie Show, Honey’s Place hosted an invite-only celebration of its 20th anniversary, where the San Fernando, Calif.-based distributor handed out awards to its vendors.Among the recipients of Honey’s Place’s accolades was Electric Lingerie, which proudly displayed its award throughout the rest of the event.
Bouncing between Electric’s booth and XGEN Products’ booth was Tailor James, executive vice president for Hollywood Curves, who discussed the recent growth of the line of shapewear and fashion accessories.
“This show is going really well,” she said, “we’re working on new additions to the line, as well as some mainstream deals in the works for stores in the U.S. and Canada. We recently picked up an exclusive distributor in the Middle East – Canadex International, and in the U.K., Blue Moon Lingerie is our new distributor.”
Liberator and Tenga showcased their wares side by side with new additions to Tenga’s Iroha line, including the Mikazuki and Minamo vibes – which come in cases that double as charging docks.According to Liberator’s director of business development Jay Scheinberg, among thecompany’s products that are making the most headway is Liberator’s new line of leather bondage gear, LeatherWorks.“It has the quality of hand-crafted leather but with Liberator’s ability to ship nationwide,” he said, adding that some of the pieces incorporate positioning abilities into fetish products.
Nina C. Helms, founder of Sexual Health Enthusiasts and Devine Toys, said the best part of ILS is the engagement of all that attend. “What I love about ILS is that wonderful things always happen here,” she said. “Even if I have no meetings on the hour planned, I’ll meet new people and find new opportunities for business. I’ve been involved in several industries, and this is by far the most supportive.”Bubble Love made its debut at Entrenue’s booth, while also having a presence at Vibratex’s booth.
“There’s a key interest in Bubble Love because it’s still so new,” said Kim Airs, director of business development. “We’ve been shipping it since mid-June and now with distribution from both Vibratex and Entrenue it will be much more available.”
Vibratex’s Eddie Romero said Vibratex’s newest releases also received praise, particularly for their new revamped packaging.“It’s been great to spend quality with customers at ILS,” he said. “We’re upgrading thepackaging of all of our bestsellers and customers are really liking the transition. We’re adding a touch of class to the whole line.”
Lovehoney’s Sabrina Earnshaw said among the company’s most anticipated new releases is its new Rock Box and Rock Box Finger. “The Rock Box was first introduced like two years ago but people still ask about,” Earnshaw said, “so they’re really exciting to hear that it’s coming back. It’s a power tool, an expert toy.”
Tyes By Tara founder Tara Christine manned her booth, situated in a new location with a new streamlined look. “We’re continuing to grow and always evolving,” she said. “At the show we’re meeting new accounts, networking and meeting new people.”
Rock On’s booth offered heavy metal and foam fingers to attract attendees to its new “Rock On Rack,” a display for the brand’s collection of sexual “pre-formance” enhancers that includes pills and shot drinks.
“It’s a convenient way to display all of the products on a slatwall or countertop while informing shoppers about the ingredients and benefits of Rock On,” Rock On President Keith Caggiano. “It comes with an informative card for shoppers to become familiar with the ingredients.”
Naughty lifestyle expert and author Sienna Sinclaire also promoted Rock On, while continuing her ongoing research of naughty places to visit to Las Vegas. While studying the pamphlet of Love Cloud – an exclusive and professional aircraft sightseeing concierge company that caters to those interested in joining the “Mile High Club,” Sinclaire discussed her book, “Naughty Girl’s Guide to Los Angeles.”“It’s 300 pages of naughty things to do,” she said. “I’ve visited everywhere in Los Angeles, and now Las Vegas for my new book, to find the sexiest clubs, restaurants and other locations, as well as history – I’m a huge fan of history. The book features different levels of sexiness for everyone.”
JOPEN debuted new product packaging at ILS. According to the company, the packaging is styled to appeal to “today’s discerning luxury shopper,” with fresh, modern graphics.The packaging doubles as a keepsake box with an easy-snap magnetic closure. Additionally, Vanity charging cords — with the exception of the based items — have been converted to USB for ease and convenience. The USB cords are included with USB-charging Vanity items.
OVO exhibited from within the IVD/ECN booth where it debuted samples from its new rechargeable range that features 12 items, including rabbits, straight vibes lay-ons and remote control bullets. All of OVO’s new products are waterproof and USB-rechargeable. The company also had its battery-operated items on display while offering demonstrations and trainings.
XGEN showcased its “Millionth Bodywand” promotion front and center at its booth, alongside special limited edition Bodywands. According to the company, it is shipping its one millionth Bodywand this month.The company also displayed new lingerie and accessory items, including Secrets vibrating panties, Peekaboo Body Crystals, new Lapdance Shoes and new styles from Seven ‘til Midnight.