Last week, Build the Store announced that Google would be updating their Policy for Adwords. I wanted to give everyone additional information about Adult- Oriented Content especially with Adult Merchandise and Romantic Novelties.
Some of you may have heard that Google sent out a notification to a number of adult-content marketers with the following statement:
Dear AdWords Advertiser,
We’re writing to remind you about a change to Google’s advertising policies we announced in our Policy Change Log that may affect your AdWords account:https://support.google.com/adwordspolicy/answer/4271759
Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.
When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.
The Google AdWords Team
Even though your products are Adult- Oriented in nature, doesn’t mean that you will be banned from utilizing Adwords. Here are some tips that will help you to continue to be successful with Google Adwords.
1. Avoid promoting products in Adwords that appear realistic.
By realistic, I mean any product that is flesh colored (flesh, tan, brown) and looks like an actual body part. With tens of thousands adult novelties in the market today, you should have no trouble finding alternative products. Avoiding any realistic dongs, breast or other body parts is a key step in keeping you in good standing with Google. These items will be disapproved or even have your account suspended.
2. Watch the Language
By avoiding products with Explicit words and phrases will also keep you safe with Google. We are all grown up’s here we know those words and phrases. If you are wanting to promote these items, keep the content clean on your AdWords, but also rewrite the product description onto your website.
3. Keep the Naughty Parts Covered
This is a very grey area in the AdWords policy. Promoting Lingerie and clothing is acceptable there is not a clear definition about sheer and transparent clothing.
By following these steps, your Ads should be approved but with some limitations. You ad status from Google may come back as “Approved” non-family. Meaning that your ad is designated non-family safe and people who have activated their SafeSearch filter would not be able to see your ad.
By Inga Van Riper: Brand Strategist at Buildthestore.com