On a Budget… Five Tips to Market Your Company

So, you’ve taken the steps to create your new Build the Store Website.…but what do you do now?  Don’t skip out on marketing because you think you can’t afford it. You can’t afford to fail at marketing, so use these budget-friendly ideas to build your business.
There are several ways to market your company even with limited financial resources.  Here are a few that we use that has been very successful since our startup a couple years ago.
tight money
Social Media:  Take a look at your potential customer base and see which social media platform works best for you.  One must is to set up a Google+ account.  Even one posting per week onto your business page can mean improved local search visibility and improved SEO page rankings.
Email Marketing:  For about $10.00 per month, companies such as Icontact and Vertical Response have easy to use templates for you to create your own email campaigns.
HARO (Help a Reporter Out) Not only are you helping a reporter to meet their deadline; you are also marketing your company and brand.  Even if a reporter decides not to use your post, you can use the information that you provided to open up discussion boards or add unique content to a  Blog.
Google Analytics:  Another Free Tool that can help you track where traffic is coming from and how they are finding you.  With every  social media postings and eblast that we send out,  we create a campaign through Google Analytics.  It is a great tracking tool to help find and market your future customers.
Get your current customers to talk about you:  When we redesigned our website a couple of months ago,  we asked some of our customers to provide feedback about our company.  It became one of our best marketing tools and one of the best ways to increasing revenue these past few months.
This is only a few of the many marketing tips out there.  Regardless of how you market your site,  regardless how busy your schedule is, take at least 2 hours a week for Marketing.  It is extremely important for both small businesses and startup to focus on branding and marketing.  You may have the best website in the world . If no one knows that you exist,  then your company is going to wither away.


Here at BuildtheStore.com, our number one goal is to make you successful. Build the Store’s fully hosted SaaS is designed to help you build, manage, and grow a successful online store. Build the Store offers a feature-rich, eCommerce platform that provides you complete flexibility over the functionality of your online site at a great price. With search engine optimization and advanced inventory management, Build the Store give you the ability to provide a superior shopping experience for your customers. Build the Store is designed as an easy to use, customizable website to meet your needs and budget. We take the hassle out of running an online store, so you can focus on what you do best: marketing and selling!

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