I had the pleasure and frustration of being self taught when I first started working at Build the Store. Being a newbie, I learned a lot in the first year but it took me a very long time to figure it all out.
Anyone who is new to the ecommerce world is going to realize quickly it can be very hard work but it can also be very rewarding. So before you decide to start your own website, here are five questions that you need to answer before getting started.
1. What Kind of Website Is It?
Are you using this site for a blog, do you want to set up an ecommerce superstore, or would you prefer a niche site and focus on specific brands of certain markets? Different websites have different forms. Decide on the exact purpose of your site so that you know how you’re going to build it.
2. What Are You Going to Call It?
Every website has a URL or domain name – like http://www.yoursite.com. You’ll need to come up and register a
domain name that reflects your company or the service you are going to offer. Choosing your site’s title
and domain name is more than a technical issue. It is an important step in your branding strategy. You want
to go for a title that is easy to remember, clear to understand but one that is still unique and appealing.
Here are more tips on how to choose a domain name.
3. What Do You Want to Say?
If you decided you need a website, it means you have something you want to share with other people. This
is true for businesses, , bloggers and everyone website owner out there. You need to clarify to yourself
what is the message you wish to share, and then to write site texts according to your message. By using a clear tagline that describes your company’s purpose will not only help people to know more about your company, but it is also a plus for SEO.
4. How Will Visitors Find You?
SEO is the process of improving your site’s ranking on search results, so that people can easily find it when they search for related topics. Search Engine Optimization (or “SEO”) is something every website owner needs to have in mind. THis process will not stop at the planning stage of setting up your website, but will continue throughout the life of your website.